Herzliya, Israel

Senior Product Marketing Manager - Herzliya

AppsFlyer’s global go-to-market organization is looking for an experienced full-stack product marketer. If you are a passionate B2B marketer, who can take products to market by building  KPI-driven strategies, compelling narratives and extraordinary marketing assets, this opportunity is for you.

What you’ll do:

  • Own your product suites from a marketing perspective, including strategy positioning, sales enablement, content, demand generation, and brand awareness 
  • Plan and execute go-to-market plans to achieve ARR and adoption objectives 
  • Work alongside product and engineering teams to spot and act on new growth opportunities
  • Work closely with the global sales and customer success teams to educate, train, and push them toward their growth goals
  • Develop sales, educational and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets

What you have:

  • 5+ years experience in B2B/Saas focused on building and executing GTM strategy 
  • Exemplary communication, copywriting, and presentation skills in English (written, verbal)
  • Excellent visual communication skills - taking a technical concept and explaining it clearly in just one image
  • Ability to lead and influence cross-functional projects and teams
  • Experience working with engineering teams and being comfortable with technical products
  • Addiction to data-driven decision making 
  • Plenty of motivation, with a positive outlook and a can-do attitude (be the person you would want to work with)
  • Experience activating all types of B2B marketing strategies, tools, and channels

Bonus points:

  • A great sense of humor
  • Familiarity with the Marktech industry
  • Organizational and project management experience
  • Being introduced by an AppsFlyer team member


As a global company operating in 20 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

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