object(stdClass)#2327 (16) { ["absolute_url"]=> string(72) "https://careers.appsflyer.com/jobs/position/6667292002?gh_jid=6667292002" ["data_compliance"]=> array(1) { [0]=> object(stdClass)#2370 (5) { ["type"]=> string(4) "gdpr" ["requires_consent"]=> bool(false) ["requires_processing_consent"]=> bool(false) ["requires_retention_consent"]=> bool(false) ["retention_period"]=> NULL } } ["internal_job_id"]=> int(5516996002) ["location"]=> object(stdClass)#2341 (1) { ["name"]=> string(8) "Herzliya" } ["metadata"]=> NULL ["id"]=> int(6667292002) ["updated_at"]=> string(25) "2023-03-15T14:25:57-04:00" ["requisition_id"]=> string(4) "1837" ["title"]=> string(24) "Marketing Content Writer" ["content"]=> string(6681) "<p><span style="font-weight: 400;">We are looking for a savvy, versatile content writer to join our growing Organic Growth team in AppsFlyer’s Marketing organization.&nbsp;</span></p> <p><span style="font-weight: 400;">In this role, you’ll be responsible for creating impactful, accessible content aimed at our target personas, across a range of verticals in the app marketing ecosystem, and in a variety of formats, but primarily long-form blogs and guides.</span></p> <p><span style="font-weight: 400;">The ideal candidate is both creative and data-driven, able to research any topic as well as experience interviewing subject matter experts and extract actionable insights. You will be the gatekeeper of our brand voice and style, ensuring the consistent application of our editorial guidelines across all content on our marketing website. And last but certainly not least, you’ll be able to analyze our funnel, strategic objectives, and business goals to extract recommendations for a content plan with measurable goals.</span></p> <p><span style="font-weight: 400;">Sound like you? Read on!</span></p> <p><span style="font-weight: 900;">What you’ll do:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Bring the topic of app marketing to life, making it accessible and actionable for a range of personas from different industries and in a variety of formats - primarily in blogs and guides, but also on landing pages, in video scripts, in emails, and more</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Master our competitive positioning and product propositions as well as emerging industry trends and technologies and use that knowledge to form a unique perspective in every piece you create</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Create and maintain a content calendar (in Asana) that aligns around key launches, strategic priorities, and business objectives ensuring there’s built-in flexibility for real time marketing opportunities on trending topics and visibility around status and results</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Define, measure, analyze, and report on results</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Nurture and grow a network of internal and external subject matter experts</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate and create effective processes with our data insights, SEO, GTM, design, and regional teams</span></li> </ul> <p><span style="font-weight: 900;">What you have:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">4+ years in hands-on content writing (e.g. blogs, guides, reports, whitepapers, etc) and preferably at a B2B SaaS company</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Proven experience creating impactful content as well as being able to define that impact</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to analyze content results and offer insights and new ideas based off of performance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Command of how to build and execute a content strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience writing copy for landing pages, email marketing campaigns, video scripts, and other types of short-form content</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Highly adept at revamping old content and giving it new life</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to handle multiple projects and changing priorities, communicate complex ideas in a simple way, work independently and collaboratively across teams and regions</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Fluent English</span></li> </ul> <p><span style="font-weight: 900;">Bonus Points:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience in the mobile app marketing industry or at B2B company serving mobile apps</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Prior experience in copywriting, content marketing, and/or content strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience managing freelance writers, copy editors, and copywriters</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Being referred by an AppsFlyer team member</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">As a global company operating from 20 offices worldwide, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.</span></p> <p><a href="https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/"><span style="font-weight: 400;">“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.”</span></a><span style="font-weight: 400;"> Oren Kaniel, CEO</span></p>" ["departments"]=> array(1) { [0]=> object(stdClass)#2340 (4) { ["id"]=> int(4017663002) ["name"]=> string(9) "Marketing" ["child_ids"]=> array(0) { } ["parent_id"]=> NULL } } ["offices"]=> array(1) { [0]=> object(stdClass)#2339 (5) { ["id"]=> int(4007790002) ["name"]=> string(8) "Herzliya" ["location"]=> string(8) "Herzliya" ["child_ids"]=> array(0) { } ["parent_id"]=> int(4009217002) } } ["compliance"]=> NULL ["demographic_questions"]=> NULL ["questions"]=> array(8) { [0]=> object(stdClass)#2338 (4) { ["description"]=> NULL ["label"]=> string(10) "First Name" ["required"]=> bool(true) ["fields"]=> array(1) { [0]=> object(stdClass)#2337 (3) { ["name"]=> string(10) "first_name" ["type"]=> string(10) "input_text" ["values"]=> array(0) { } } } } [1]=> object(stdClass)#2336 (4) { ["description"]=> NULL ["label"]=> string(9) "Last Name" ["required"]=> bool(true) ["fields"]=> array(1) { [0]=> object(stdClass)#2335 (3) { ["name"]=> string(9) "last_name" ["type"]=> string(10) "input_text" ["values"]=> array(0) { } } } } [2]=> object(stdClass)#2334 (4) { ["description"]=> NULL ["label"]=> string(5) "Email" ["required"]=> bool(true) ["fields"]=> array(1) { [0]=> object(stdClass)#2333 (3) { ["name"]=> string(5) "email" ["type"]=> string(10) "input_text" ["values"]=> array(0) { } } } } [3]=> object(stdClass)#2332 (4) { ["description"]=> NULL ["label"]=> string(5) "Phone" ["required"]=> bool(true) ["fields"]=> array(1) { [0]=> object(stdClass)#2331 (3) { ["name"]=> string(5) "phone" ["type"]=> string(10) "input_text" ["values"]=> array(0) { } } } } [4]=> object(stdClass)#2330 (4) { ["description"]=> NULL ["label"]=> string(9) "Resume/CV" ["required"]=> bool(true) ["fields"]=> array(2) { [0]=> object(stdClass)#2329 (3) { ["name"]=> string(6) "resume" ["type"]=> string(10) "input_file" ["values"]=> array(0) { } } [1]=> object(stdClass)#2163 (3) { ["name"]=> string(11) "resume_text" ["type"]=> string(8) "textarea" ["values"]=> array(0) { } } } } [5]=> object(stdClass)#2371 (4) { ["description"]=> NULL ["label"]=> string(12) "Cover Letter" ["required"]=> bool(false) ["fields"]=> array(2) { [0]=> object(stdClass)#2162 (3) { ["name"]=> string(12) "cover_letter" ["type"]=> string(10) "input_file" ["values"]=> array(0) { } } [1]=> object(stdClass)#2161 (3) { ["name"]=> string(17) "cover_letter_text" ["type"]=> string(8) "textarea" ["values"]=> array(0) { } } } } [6]=> object(stdClass)#2160 (4) { ["description"]=> NULL ["label"]=> string(16) "LinkedIn Profile" ["required"]=> bool(false) ["fields"]=> array(1) { [0]=> object(stdClass)#2159 (3) { ["name"]=> string(20) "question_22892861002" ["type"]=> string(10) "input_text" ["values"]=> array(0) { } } } } [7]=> object(stdClass)#2158 (4) { ["description"]=> NULL ["label"]=> string(35) "Please add a link to your portfolio" ["required"]=> bool(true) ["fields"]=> array(1) { [0]=> object(stdClass)#2157 (3) { ["name"]=> string(20) "question_22893684002" ["type"]=> string(10) "input_text" ["values"]=> array(0) { } } } } } ["location_questions"]=> array(0) { } }