object(stdClass)#2222 (19) { ["absolute_url"]=> string(72) "https://careers.appsflyer.com/jobs/position/8344579002?gh_jid=8344579002" ["data_compliance"]=> array(1) { [0]=> object(stdClass)#2265 (6) { ["type"]=> string(4) "gdpr" ["requires_consent"]=> bool(false) ["requires_processing_consent"]=> bool(false) ["requires_retention_consent"]=> bool(false) ["retention_period"]=> NULL ["demographic_data_consent_applies"]=> bool(false) } } ["internal_job_id"]=> int(6332699002) ["location"]=> object(stdClass)#2239 (1) { ["name"]=> string(9) "Bangalore" } ["metadata"]=> NULL ["id"]=> int(8344579002) ["updated_at"]=> string(25) "2026-03-06T01:36:54-05:00" ["requisition_id"]=> string(4) "2689" ["title"]=> string(24) "Senior Marketing Manager" ["company_name"]=> string(9) "AppsFlyer" ["first_published"]=> string(25) "2025-12-18T23:46:35-05:00" ["language"]=> string(2) "en" ["content"]=> string(5910) "<div class="TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock"> <h2>About the Role</h2> <p>AppsFlyer is hiring a Senior Marketing Manager, India, to help lead and scale our marketing efforts in one of the most dynamic and competitive mobile-first markets. In this role, you’ll contribute to shaping and executing a cohesive country marketing strategy spanning demand, events, partnerships, and customer engagement.</p> <p>You will co-manage the full marketing funnel in close collaboration with Sales, Customer Success, Partner Development, and Global Marketing teams, while overseeing vendors and (potentially) freelancers to deliver high-impact programs that drive revenue and market growth.</p> <p>This position is ideal for a hands-on marketer who thrives in a fast-moving environment and enjoys building impactful, cross-functional initiatives within a highly connected marketing organization.</p> <h2>What You’ll Do</h2> <h3>Strategy &amp; Planning</h3> <ul> <li>Develop and execute the India-specific field marketing plan aligned with global strategy.<br><br></li> <li>Identify growth opportunities in the market, optimizing spend for maximum impact.<br><br></li> <li>Collaborate with multiple stakeholders to achieve pipeline targets and marketing-influenced revenue goals.<br><br></li> </ul> <h3>Campaigns &amp; Demand Generation</h3> <ul> <li>Plan, execute, and optimize regional campaigns to drive awareness, leads, and pipeline growth.<br><br></li> <li>Localize and adapt global campaigns for the India market.<br><br></li> <li>Work with vendors, freelancers, and partners to execute multi-channel campaigns, including digital, ABM, and offline activations.<br><br></li> </ul> <h3>Event Marketing &amp; Partnerships</h3> <ul> <li>Own field events—from concept to execution (C-level retreats, roundtables, conferences, partner events).<br><br></li> <li>Maximize presence at industry events, securing speaking slots, sponsorships, and networking opportunities.<br><br></li> </ul> <h3>Agency &amp; Freelancer Management</h3> <ul> <li>Identify and manage local marketing vendors and content creators.<br><br></li> <li>Ensure execution meets brand standards and business objectives.<br><br></li> <li>Optimize vendor relationships for cost-effective, high-quality output.<br><br></li> </ul> <h3>Performance Reporting &amp; Global Alignment&nbsp;</h3> <ul> <li>Monitor and report on campaign ROI, lead generation, and marketing impact on pipeline.<br><br></li> <li>Provide regular market insights to internal stakeholders.&nbsp;</li> </ul> <ul> <li>Ensure marketing planning and execution are solidly aligned with global standards and processes.</li> </ul> <h3><strong>What You Have:</strong></h3> <ul> <li class="p1">10+ years of B2B marketing experience, preferably in mobile tech, SaaS, or MarTech.</li> <li class="p1">Strong field marketing and demand generation experience, including events and ABM.</li> <li class="p1">Experience working in India’s mobile and digital ecosystem.</li> <li class="p1">Ability to strategize and execute independently in a fast-paced environment.</li> <li class="p1">Proven experience managing agencies, freelancers, and third-party vendors.</li> <li class="p1">Strong project management skills with attention to detail and deadlines.</li> <li class="p1">Willingness to travel within and outside India for events and customer engagements.&nbsp;&nbsp;</li> </ul> <h3><strong>Bonus Points</strong></h3> <ul> <li> <p class="p1">Experience in the mobile, digital marketing, or advertising ecosystem</p> </li> <li> <p class="p1">Experience working across APAC markets</p> </li> <li> <p class="p1">Familiarity with revenue operations and data-driven marketing measurement</p> </li> <li> <p class="p1">Introduced by an AppsFlyer team member</p> </li> </ul> <p class="p2">&nbsp;</p> <h3><strong>Why Join Us</strong></h3> <p class="p1">AppsFlyer is a global company with 20 offices worldwide. Through initiatives like the <span class="s1">Be Well</span> mental health program, the <span class="s1">Global Employee Exchange Program</span>, and continuous learning and wellness opportunities, we empower our people to thrive personally and professionally.</p> <p class="p1">Here, titles don’t define us—ideas do. You’ll join a culture where collaboration, creativity, and authenticity shape the way we grow together.</p> </div> <p><a href="https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/">“As a Customer Obsessed company, we must first be Employee Obsessed. 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Your information will be processed by AppsFlyer as detailed in our Job Candidates Privacy Notice

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